This testing format is great because it

PhoneData

Multivariate testing is usually best suited for sites with very high traffic or organic conversion rates. For example, let's say you wanted to test what titles or images to use on a page, and you have two options for each. Instead of setting up an AB test, waiting for the results, and then repeating the results, you could test the combination of titles and images that perform best all at once. can speed up testing, but remember that it requires very large sample sizes in each experiment, and greatly increases the complexity of the analysis. Multi-page experience A multi-page experiment is similar to classic AB testing, but allows you to create a variant across multiple pages of the site to continually test a change throughout the user journey. For example, if you want to test

whether referring to checkout as cart or bag helped get users to convert more, you could change the CTA on product pages Add to Cart versus Add to Bag), then change the corresponding address on the checkout Phone Number Data page to see which verbiage was more successful. Customizations Customizations are a little different from the rest of Optimize's testing options. Think of this option as a marketing tactic, similar to targeted ad campaigns that aim to show the right content to the right visitors at the right time. Personalizations allow you to expose a set of changes to your website to anyone who meets your targeting



conditions, and unlike other types of tests, personalizations don't use variables and can last forever. Customizations can be a stand-alone option if you just want different users to have different experiences on your site for example, display a unique phone number when a customer visits from outside your sales territory or add custom context to a form if users land there from a specific referrer However, customizations can also be coupled with the results of other types of tests, and if you find that a variant outperforms the original on-page experience, you can use customization to deploy this updated version as the.