Some of these elements include

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Because Google values relevancy and value above all else, it will place the most valuable and relevant content at the top (below paid ads, though). So, you can feel confident that clicking on the first or second link will take you to a site that is: Reputable – Google penalizes sites with improper security features or suspicious addresses Authoritative – Google prioritizes sites that have an extensive network of backlinks. Informative – The page you’ll go to will have lots of information about your search query, maybe more than you need.

Specialized search features While search results pages are still the most  C Level Executive List common type of response you get from Google, the search engine has many other specialized tools and features at your disposal.: Maps and Directions – Not only find the closest movie theater to you but also get driving directions for it. Images – See images related to your search query. Shopping – If you’re shopping for a product, Google can present the top e-commerce sites to buy it.





Videos – Since Google owns YouTube, you can find videos related to your search. Many of these will also pop up on the results pages. Overall, when you need to do something online, Google likely has a way for you to complete a task, find information, or locate a specific webpage. Differentiating Between a Browser and a Search Engine Since Google is typically the default page on a person’s browser, it’s easy to get the two elements confused.