My goal is website traffic and number of inbound leads

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So here we are going to shed more concrete light on how to define a marketing objective. SMART goals How to formulate a SMART marketing objective? Set a specific goal The definition of your smart marketing objective will be based on the precision of the targeting . Indeed, each of your objectives will be established in a specific and coherent manner with your company, your resources, your competitors, the market, but also and above all: your targets.

Your objective must therefore be sufficiently detailed Phone Number Data to allow you, beforehand, to identify and identify plausible difficulties and opportunities, in real time. The success of your inbound marketing strategy will indeed depend on your own reactivity and your ability to adjust your actions thanks to regular and constant monitoring, and to allow, for example, in the case of prospecting, to plan content adapted and specific to each of the leads identified.





Set a measurable goal The definition of your smart objectives should result, as much as possible, from performance indicators. They will allow you to evaluate and therefore measure the relevance of your Inbound marketing actions. Giving yourself the possibility and concrete means to measure your actions and their direct impact allows you to ensure that you achieve your smart marketing objectives. Here are some examples of measurable indicators for a smart goal: The number of pages visited on your website; The bounce rate; The number of visits; The conversion rate; Etc.