Or the demographics

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of a certain neighborhood, but you'll never be able to get specific details about who saw your ad and whether it worked. Through digital marketing, however, you don't "shoot into the crowd" hoping to hit something. Instead, you can be able to target (or in more technical terms, target ) people in a precise way, perhaps based on their age, their residence or their interests, and even personalize your message for each person, so as to reach your target exactly. audience of interest and communicate in the most suitable way based on the people you are addressing.


Digital marketing therefore allows you to identify an extremely specific audience and deliver personalized marketing messages, which resonate with those who receive them and which will therefore have Austria WhatsApp Number high conversions. An example? You could use social media to show ads to a specific audience based on variables such as age, gender, location, interests, networks or specific behaviors or perhaps you can only serve ads to users who have shown interest or searched for specific keywords related to your product, your service or your industry. Through digital marketing you can therefore conduct all the necessary research to identify your buyers and refine your strategy in a detailed way,





so as to ensure you reach all those potential customers who are most likely to purchase. 2. Improve online visibility If your website is your digital business card, digital marketing is the key to making it shine among the results of Google and other search engines. SEO , or Search Engine Optimization , is in fact one of the main digital marketing strategies that are used to position your site at the top of search engine pages when someone searches for the topics you cover in your blog, products like the ones you sell or services like the ones you offer. Increasing organic visibility and acquiring more traffic from search engines therefore means getting more visits and, consequently, having more