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Conclusion As with any marketing strategy local SEO services are never completely necessary. Your business won't automatically fail because you don't have a local strategy in place. But if your local business doesn’t show up in local searches then you’re going to have a problem. But if you don’t have a local search strategy you’re going to miss out on a lot of traffic while your competition Prioritize websites based on their trustworthiness or authority. The only sure way to build this authority is to get more links from reputable sources. This is why link building is a staple of the world. But link building is a slow process even when it comes to local geo-targeting.

This is because local link building is different than link building for national photo editing servies exposure. Local businesses also need to meet the following criteria: local keywords. Remember keyword optimization?  on and targeting local searchers in your overall strategy, you need to analyze more local keywords, including cities, counties, and other locations where your business is located. name. Simply put targeting local keywords is the equivalent of targeting the long tail of the search demand curve for those who may be searching for your product or service.



Long Tail Local Listings and Directories for Local Keywords You also want to pay attention to local listings and directories where you can establish a local profile of your business as well as local citations pointing to your business website. This is a great way to build local ranking signals including local domain authority local credibility and increase relevancy in local searches especially in maps. Local Tools Compare Check Local Links Referrals Set Primary Location Accurate Name Address Phone.