Bombarded with advertising messages

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Most strategic by company CEOs? What is the impact of brand management strategies to increase the perceived value of the company and , consequently , the brand equity ? These and other crucial questions are answered by the aforementioned Weber Shandwick survey which , conducted in collaboration with KRC Research.

Involved more than 2 people . 000 senior executives of large - billing companies , in 22 different markets . For company top management, reputation accounts for over 60% of the company's market value The most significant data that emerged is , as mentioned, the fact that the top managers interviewed from all over the world attribute 63% of the company.



Market value to reputation . The purpose of the survey , however , is not limited to this: in addition to quantifying the role of brand reputation in determining the success and "recognition" of the company , it shows how today more than ever in building solid corporate brand management a set of different factors contribute.