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The tourism sector is one of the most competitive sectors par excellence, so it becomes particularly important to stand out . During this phase it was also possible to analyze what users' typical searches are and which keywords are exploited by competitors. The strategy we followed was to choose keys with less competition but more effective, to position ourselves more easily on search engines.

With this basis it was possible to proceed with the choice of the tree of what would then be the pages to be included within the site and thus determine the relative contents . Keywords were C Level Contact List taken into consideration when drafting the contents and consequently all the texts were written from an SEO perspective , a practice then also applied to HTML.



Pages with all the necessary precautions. The communication and graphics part of the website plays a role of great importance for a holiday home rental agency. With the choice of design , the corporate image was coordinated , in terms of colors and appearance, so as to be in line with the logo. Furthermore, the graphics necessarily required to be designed to be easy.