We focus on the journey from consumer

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at the results of a benefits funnel analysis, focusing on top members. awareness of each benefit → usage experience → current use → main use, as well as the conversion rate at each stage. If you find commonalities among the members you promote through this ad, its a good idea to use that as a guide when developing your strategy. Rocket Wow delivers, delivers, Rocket Wows strength is


definitely delivery. The top three highest-scoring benefits at each stage of the funnel are all related to delivery. The most familiar and used perk for Rocket Wow users is Rockets free shipping, which Chinese Overseas America Number Data are. and. Conversion rates from awareness to current usage are as high as... Same-day delivery services for some products are also highly used. This is also the most commonly used benefit by users.





The conversion rate from current use to primary use is particularly significant. Surprisingly, Coupangs own OTT service viewing rights only ranked No. Although the indicators for the awareness and current use stages are not low . and , respectively, the main usage rate is significantly low. For membership subscribers, it seems to be a secondary benefit rather than a primary one. Public survey online shopping membership trend report page Naver Plus accumulation rate is higher than content Next, lets take a look at Naver Plus membership. Naver Pay point accumulation showed overwhelming performance in current and main usage benefits of . and , respectively. Is it an advantage to have a high accumulation rate of up to  and it can be used in all shopping malls that support Naver Pay . of users are aware of the