Formal elements necessary for your brand image to be coherent Brand

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With appreciation and respect and for your attention, Thank you very much. Reply Jose Manuel 31 may, 2021 at 13:11 Thank you very much Carlos, more than 20 years working in marketing and doing advertising campaigns!! I sent you an email to move forward. Reply Jose Manuel 14 may, 2020 at 16:49 Thank you very much Carlos!!! Of course you can share it as long as you send the source please, in the end it is based on my professional experience in this field. Mexico is a country that I loved, because of the treatment of its people and of course the food; I was teaching at several universities and it was a fantastic experience.

Brand image, survival guide Jose Manuel DIGITAL MARKETING Phone Number Data STRATEGY 10 Comments Index of contents A little theory… Recommendations that you cannot miss  image, conclusions This week we are going to talk about branding, more specifically about brand identity and image; aspects that are often not given the attention they deserve due to lack of knowledge or lack of time, but that in the medium and long term are essential for the survival of any company or organization. We will give you guidelines that cannot fail so that the company has a “minimal” brand identity and image.




Because even if you don't believe it, you would be surprised to know how many companies do not take care of this basic aspect of marketing at all. In this post we are not going to tell you how to create a brand , because for that there are many blogs specialized in Branding, we only want to give you a brand image survival guide, which you have to check in order to pass the brand exam. A little theory… The first thing we are going to do is clarify elementary concepts, differentiating between brand identity and brand image, two terms that are confused a priori, but which are totally different.