A better practice is to try and mirror the searcher’s queries

mahbuba12

The complexities of Google’s algorithm are one of the world’s best-kept secrets. However, what we do know is that Google’s algorithm significantly utilizes keywords to ensure that relevant searches are returned to their customers’ search queries. Accordingly, when writing a copy ad, you need to make sure that your content contains highly-searched and relevant keywords. Google Ads features a metric known as Quality Score. Quality Score is used to assess the relevance and quality of your PPC advertisements.

It is also used to determine your CPC, or how much you are charged eve Email List ry time someone clicks your advert. If you have stuffed your adverts with keywords, and the content seems irrelevant to the landing page the advert leads to, your Quality Score will be damaged. As a result, you may end up paying far more than your competition does to be advertised on Google. Source That’s why when you are writing copy for your adverts you want to make sure that keyword usage is natural.





By parroting the searcher’s query within your adverts copy, you’ll be letting your potential audience know that they’re in the right place. Furthermore, the more conversions you make by providing relevant and well-written content in your advertisements, the higher your Quality Score will be. Also, a higher Quality Score means paying less to Google for the same result. Clever Copy & Clear Copy There’s a fine line to walk between ensuring your advert’s copy is clear but also clever and engaging. One of the mantras that are repeated again and again in advertising circles is: make sure your visitors understand what your product/service is. Accordingly, that’s why your advert’s copy shouldn’t be dull, too formal, or overly descriptive. It’s important not to miss out upon opportunities. Differentiate your business and its services from the competition. Otherwise, your offerings just blend in with the mass offered by your competitors.