Features of video marketing Below we

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The purpose of videos is not necessarily to sell. Many times it is possible to influence the purchasing decision but it is important that it be useful and interesting for users throughout the purchasing process.  tell you what the essential elements and characteristics are so that your video marketing strategy meets its objectives. Engagement : transmits ideas in an entertaining way for users, which creates a closeness to the brand. Message :



It is important that it is relevant to people and that it gives them something besides the desire to know more about the product or service. Memorability : the intention is to have a video so good that it is Chinese Overseas Europe Number Data remembered, even after a considerable period of viewing it. Consumption : People currently consume more videos than text or images, which is why it is effective.

   



Virality : making videos for a target audience helps them make it viral through recommendations, comments and shares on social networks, for example WhatsApp Business , Facebook or Tiktok. Purchase : with the success of video marketing, the conversion rate increases. SEO : it is essential that the material appears in the top positions on sites like YouTube or Google.