Supplier and the recipient of innovative technology

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You can read the entire interview on our blog: Research shows that this sales model already exists and will be even more important in the future. Why? More than 10% of consumers choose to go directly to brand websites because they provide more comprehensive product information, 10% of consumers expect to spend more than 10% of consumers purchasing directly from manufacturers in the next five years, 10% of consumers prefer to purchase directly from brands, Instead of buying from multi-brand stores.

There are several reasons why it makes sense for manufacturers to switch to direct sales: Better understanding of customers Producers rarely interact with customers Sales are usually through intermediaries and large stores. They form a buffer of reliable market information. The best market research and focus groups won't produce as good results as direct interaction with customers at photo retouching many stages of the product life cycle. Product Time to Market For manufacturers, the entire sales cycle to bring a new product to market takes to months. Selling a product for such a long time is frustrating. The prospect of making a profit for the first time in three years is unacceptable.



During the pandemic, we expect the market to respond more quickly. Thanks to online sales, this time is significantly reduced. Testing space Manufacturers have the technical capabilities to quickly create new products and additional brands within an overall strategy. However, their sales continue. With the option of direct sales, they can effectively release a small batch of product and see how the market will react. Marketplaces make the challenge of attracting the right number of customers easier. Due to the quick start in sales, it is easier to obtain the data needed to make larger investments in new products or brands.