Transactional emails

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These letters are automatically sent to customers after placing an order and contain information about its status: order confirmation, delivery track number, shipping notification, etc. This improves the customer experience, simplifies the work of specialists and eliminates the human factor. It is necessary to analyze the features of the business and select the most effective tools to achieve goals. In the case of online stores, trigger and transactional emails are an important part of marketing automation. They help increase the number of touch points with the audience and optimize sales This is well illustrated by marketplaces, where any customer action is accompanied by letters: order confirmation, delivery information, notification of the order’s arrival at the pick-up point, etc.

Chatbots and online chats Online chat on the website helps the client order  Email List  a product, get an answer to a question, without having to call technical support or wait for an answer by email. This simplifies the ordering process and improves service levels. This tool is also relevant for B2B projects, since often, in order to place an order, you need to fill out a cumbersome form and understand the nuances. Users start contacting support, asking the same type of questions. Online chat solves this problem - it speeds up the process and reduces the number of errors when filling out. In addition, the tool allows you to collect user contacts and increase the level of audience engagement Chatbots can be used as an alternative to email.
   


One way to increase efficiency is to subscribe partners to our chatbot, where we will send only the hottest offers. We can also use a closed tg channel and connect a chatbot to send information about new collections and promotions before they appear in the online store. For certain niches, chatbots can replace a mobile application. Through them, customers receive all relevant information about the buyer’s order. Not all users check their email every day for letters from stores; a chatbot wins in this regard. This is especially true if orders are stored at pickup points for a limited amount of time. What indicators to track One of the benefits that automation provides is the ability to monitor the effectiveness of business processes. Here are a few metrics that need to be tracked for ecommerce projects: Conversion is the percentage of website visitors who make purchases.