Promoting SEO and Condemning Manipulative Practices

hermionerana

Improving user experience

Prioritizing relevant and quality content also significantly improves the user browsing experience , offering them the opportunity to more easily find the information they are looking for. After all, ease of navigation, fast loading and optimization for mobile devices are now considered essential characteristics. Translated, this means that Google tends to reward websites that boast these qualities, to the detriment of those that do not.

Similarly, search engines tend to singapore telegram data also give value to sites that respond more effectively to the search intent of their target audience , making them stand out from the others and positioning them higher.

While sites that adopt the correct SEO strategies are valued by search engines, those that exploit manipulative practices in an attempt to deceive Google and thus obtain a better positioning only end up being heavily penalized. Among the aforementioned practices are, for example, keyword stuffing and the creation of unnatural links , which lead to the inevitable devaluation of the entire website.

EAT (Expertise, Authoritativeness, Trustworthiness)

The last aspect that has acquired even more value, following the March 2024 update, concerns the so-called “EAT” of the website. This acronym in fact designates three fundamental aspects, namely Expertise , Authoritativeness and Trustworthiness .